Case Study
Trina Solar’s Visibility Boosting at World Future Energy Summit 2024
Industry
Renewable Energy, Solar, Storage, Trackers
April 18, 2024
Services Provided
Featured Interview - Featured Product - Customer Reception Event - CTM Leads App - Virtual Presence - Daily Live Coverage
Overview
Trina Solar, a leading solar technology company, aimed to increase visibility at the WFES 2024 event by reaching potential clients who couldn’t attend in person and standing out among exhibitors. Solarabic’s Visibility Boosting Service provided comprehensive digital coverage, including professional photoshoots, video production, social media updates, EDM, and featured interviews to enhance audience engagement. Additionally, the service utilized the CTM Leads App to digitally capture and manage business contacts, ensuring maximum obtainment of valuable leads and maximizing the exhibitor’s ROI.
Challenges
- Low Booth Traffic: While hundreds attended the event, many did not visit the booth.
- Lead Capture Issues: Risk of losing business cards or missing potential leads during busy booth interactions.
- Limited Physical Reach: Many regional stakeholders could not attend in person, and needed to extend visibility beyond physical attendees to a broader regional audience.
- Competitive Landscape: Standing out amongst a crowded exhibitors’ environment.
Our Approach
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Professional Visual Content
Conducted high-quality photo and video shoots at the booth to capture key moments, product highlights, and Trina Solar’s presence.
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Real-Time Social Media Updates
Posted live updates with photos and videos on LinkedIn, Twitter, and Facebook to engage virtual audiences and promote the Trina Solar’s offerings.
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Lead Generation
Implemented the CTM Leads App to collect and manage leads digitally, reducing the risk of lost business cards.
Result
- Expanded Reach: Boosted brand visibility, reaching over 150,000 social media followers and 1 million website visitors.
- Engagement Growth: Increased booth awareness through social media, driving more foot traffic during the event.
- Efficient Lead Capture: Secured numerous leads via the CTM Leads App, contributing to the Trina Solar’s post-event business opportunities.
Yulia Li, Sr
Hi Solarabic
Just wanted to say thanks for putting together such a well-organized webinar. Everything ran so smoothly, really impressive! Thanks again for all the hard work!
