Case Study
Suntech's Visibility Boost and Compliance with SASO Standards in Saudi Solar Energy
Industry
Renewable Energy, Solar Energy Standards
May 28, 2024
Services Provided
Online webinar
Overview
Solarabic hosted a webinar in Arabic on Quality Standards in Solar Energy Projects in Saudi Arabia. Sponsored by Suntech, a solar PV modules manufacturer. The webinar featured SASO (Saudi Standards, Metrology, and Quality Organization) and delivered crucial updates on evolving regulatory standards. Suntech has leveraged this event to showcase how their technologies align with Saudi environmental and quality requirements, indirectly positioning their products as fully compliant with local regulations.
Challenges
- Public Sector Access: Connecting with governmental institutions is often challenging for foreign companies. This webinar provided a valuable first step towards building these crucial relationships in Saudi Arabia
- Regulatory Knowledge Gap: Many professionals in the region were unfamiliar with the latest standards.
- Lead Generation: Capturing quality leads from the Saudi local and a broad regional audience.
- Low Market Visibility: Limited brand recognition in the Saudi solar market.
Our Approach
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Exclusive Speaker Lineup
Invited SASO representatives and key stakeholders to provide regulatory insights, ensuring high-level engagement with public sector officials.
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Targeted Promotion
Utilized Solarabic’s network to promote the event, generating ~ 1,000 registrants.
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Multilingual Content & Engagement
The Arabic-language webinar catered to the regional audience, with +50 questions from attendees showing deep interest in compliance issues.
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Lead Generation
Provided Suntech with the registration details and contact information of all participants, including country information, allowing Suntech to distribute leads among their sales team for targeted follow-up.
Result
- Increased Market Visibility: Reached over 1,400 live viewers across Zoom and social media platforms.
- Breaking Barriers: This event marked a significant achievement in fostering dialogue between private sector participants and Saudi governmental bodies, particularly SASO.
- Technology Alignment: Positioned Suntech’s technology as fully compliant with local needed standards, reinforced by direct updates from SASO.
- Quality Leads: Suntech received comprehensive registration details, with country-specific information, enabling targeted follow-ups and efficient distribution among the sales team.
Ahmad Massad
Suntech Power took a big leap forward stepping back in the MENA region, and Solarabic helped the brand accelerate the audience recognition of the product lineup and re-introduce the mark of Suntech throughout the region, having multiple tools provided by Solarabic, we could easily access the network of solar PV EPC's, Distributors, and solar enthusiasts that shared our vision and mission towards a greener future.
outsourcing the task to Solarabic gave us the opportunity to focus more on clients requirements and needs, and showed the true potential of photovoltaics in the region at a scale that exceeded our expectations.
