Case Study
Online Events Case Study
Industry
Renewable Energy Sector
2024/08/20
Services Provided
We organized and managed a webinar titled “O&M Challenges of Solar PV Power Plants in the MENA Region” sponsored by LONGi and Sunpure, providing full-service support from initial planning to post-event follow-up.
Overview
LONGi and Sunpure, both leaders in solar energy solutions, sought to increase awareness with their target audience in the region on the latest innovations in solar panel technology and operational best practices.
The goal of the webinar was to enhance brand positioning, engage with key decision-makers, and generate qualified leads. Our task was to manage all aspects of the webinar, from securing expert speakers to ensuring smooth technical execution, and provide after show report.
Challenges
The key challenges included coordinating between the two sponsors, managing speaker schedules, and ensuring the technical reliability of the webinar platform, especially as the event involved real-time demonstrations and interactive sessions. Additionally, timing the event to accommodate a global audience across multiple time zones was a challenging.
Our Approach
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Planning & Coordination
We worked closely with both sponsors to align their messaging and ensure that the content delivered by the speakers was cohesive and on-brand.
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Speaker Management
We secured expert speakers from LONGi, Sunpure, and external partners, handling scheduling, coordination, and dry runs to ensure smooth presentations.
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Platform Setup
We chose Zoom as our webinar platform as it could handle live presentations, Q&A sessions, and real-time engagement with the attendees, while also supporting live streaming the session to our YouTube, Linkedin, and Facebook pages.
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Marketing & Promotion
Our marketing team promoted the webinar through targeted digital campaigns to reach the desired audience of industry professionals and decision-makers.
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Execution
On the day of the event, our team handled moderating and technical monitoring of the session, ensuring smooth transitions between speakers and active audience participation.
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Post-event Follow-up
After the webinar, we analyzed participation metrics, collected attendee feedback, and provided the sponsors with a detailed report to evaluate the event’s success, including all the registrant’s information obtained with their approval of future contact.
Result
The webinar attracted 1,179 registrants over Zoom and LinkedIn from key segments within the solar energy industry. LONGi and Sunpure were able to reach their targeted regional audience and strengthen their market presence through insightful presentations and interactive discussions with 1050 live attendees over all platforms.
Both sponsors received highly positive feedback from attendees, praising the value of the content and the professional execution of the event.
Yulia Li, Sr
Hi Solarabic
Just wanted to say thanks for putting together such a well-organized webinar. Everything ran so smoothly, really impressive! Thanks again for all the hard work!
