Case Study

Increasing Organic Traffic for Solarabic

Powering the Future with Comprehensive Solar News and Insights

Industry

Renewable Energy & Sustainability
Completion Date
-

Services Provided

SEO Strategy, On-page Optimization, Link Building

Overview

Solarabic DMCC, a green energy media & marketing bic company, aimed to enhance its online visibility to attract more qualified traffic. The company struggled with low search engine rankings and a lack of online presence, which hampered their ability to generate leads.

Challenge

  1. Low Search Engine Rankings:
    Solarabic DMCC’ website ranked poorly on major search engines for key terms in the clean energy space, which meant potential customers were not finding their site when searching for relevant products and services.
  2. Poor Keyword Optimization:
    The website lacked strategic keyword targeting. Most of the content was either misaligned with high-search-volume terms or not optimized for the specific keywords that potential customers were using.
  3.  Limited Backlinks from Authoritative Sites:
    The website had minimal backlinks from high-authority, industry-related sites, which affected its domain authority and credibility in search engine algorithms. Without these quality links, the website’s chances of ranking highly were reduced.

Our Approach

  • Comprehensive SEO Audit

Conducted a full technical SEO audit of the website, identifying on-page issues such as slow load times, improper meta tags, lack of mobile optimization, and insufficient internal linking. Recommendations were made to resolve these foundational issues.

  • Keyword Research and Optimization

Performed in-depth keyword analysis to identify high-value keywords that the target audience was actively searching for. This included both long-tail and short-tail keywords relevant to the clean energy sector. Updated the content on key pages to strategically integrate these keywords and optimized title tags, meta descriptions, and headers.

  • Content Creation

Developed high-quality, informative blog posts and service pages targeting clean energy solutions. These posts not only focused on specific industry keywords but were also structured to provide value to users, ensuring that search engines recognized them as authoritative content.

  • Link Building

Implemented a targeted link-building campaign, reaching out to authoritative clean energy blogs, news sites, and industry forums to secure backlinks. Additionally, we created guest posts on relevant industry websites to boost the site’s credibility and search engine rankings.

  • Technical SEO Enhancements

Improved page speed through image compression, caching, and code optimization. Ensured mobile-friendliness, as most users accessed the site from mobile devices. Fixed broken links and structured URLs for improved crawlability.

Result

  • 200% Increase in Organic Traffic:
    Within six months of implementing the SEO strategy, Solarabic DMCC saw a 200% increase in organic traffic, driving more qualified visitors to their website from search engines.
  • Significant Improvement in Keyword Rankings:
    The company began ranking in the top positions for several high-intent keywords, including “clean energy solutions” and “renewable energy services.” Many long-tail keywords moved from low rankings (e.g., page 5 or 6) to the top 1-2 pages of search results.
  • Improved User Engagement and Lead Generation:
    With higher-quality traffic coming to the site, Solarabic DMCC saw an increase in user engagement metrics such as time on page and reduced bounce rates. This led to a notable improvement in lead generation and conversions as more visitors became potential customers.
  • Enhanced Domain Authority:Through targeted link-building efforts, Solarabic DMCC’ domain authority score improved, further boosting its visibility and trustworthiness in search engines.
Moneef Barakat

Moneef Barakat

Solarabic CEO

Working with the team on Solarabic has been a game-changer. Their attention to detail, from design to SEO, has made Solarabic a top resource in the solar energy sector. The live coverage feature has been especially well-received by our audience, and we couldn’t be happier with the results.

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