Case Study

Boosting Visibility for Solarabic

Industry

Clean Technology
Completion Date
-

Services Provided

PR Strategy, Media Outreach, Crisis Communication

Overview

Clean Tech Marketing, an innovative company, needed to enhance brand visibility and credibility in a competitive market.

Challenge and Solutions​

  • Low media presence

    To overcome low media presence, you can implement the following PR strategies:

  1. Press Releases: Consistently share newsworthy updates (product launches, partnerships) to increase media interest.
  2. Media Outreach: Build relationships with journalists and editors, pitching unique story angles to gain coverage.
  3. Influencer Partnerships: Collaborate with industry influencers or thought leaders to amplify your message.
  4. Sponsored Content: Consider sponsored articles or partnerships with media outlets for greater visibility.
  5. Content Creation: Create compelling blog posts, infographics, and videos to attract attention from media and audiences.
These approaches help build sustained media interest.
  • Industry skepticism

    address industry skepticism, PR strategies should focus on the following‎:

  1. Educational Campaigns: Clearly explain the technology, benefits, and evidence-based claims to debunk doubts.
  2. Third-party Endorsements: Utilizes testimonials, case studies, and partnerships with trusted industry players to build credibility.
  3. Thought Leadership: Position key executives as thought leaders through media interviews, expert panels, and speaking engagements.
  4. Transparency: Be open about challenges and progress, which helps build trust.
  5. Media Relations: Develop relationships with influential journalists to promote unbiased coverage.
  • Effective crisis management:

    Effective crisis management requires swift, transparent, and strategic communication to protect a brand's reputation. Here are key steps:

  1. Educational Campaigns: Clearly explain the technology, benefits, and evidence-based claims to debunk doubts.
  2. Third-party Endorsements: Utilise testimonials, case studies, and partnerships with trusted industry players to build credibility.
  3. Thought Leadership: Position key executives as thought leaders through media interviews, expert panels, and speaking engagements.
  4. Transparency: Be open about challenges and progress, which helps build trust.
  5. Media Relations: Develop relationships with influential journalists to promote unbiased coverage.

Proactive communication helps manage the situation and maintain trust.

Result

  • 150% increase in media mentions
  • Positive coverage across major outlets
  • Successful crisis resolution without negative public backlash
Moneef Barakat

Moneef Barakat

Solarabic CEO

Working with the team on Solarabic has been a game-changer. Their attention to detail, from design to SEO, has made Solarabic a top resource in the solar energy sector. The live coverage feature has been especially well-received by our audience, and we couldn’t be happier with the results.

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