Case Study
Ad Placement in Newsletter
Industry
Solar PV Manufacturer
-
Services Provided
Ad Placement in Newsletter

Overview
Phono Solar is a tier-1 PV panel manufacturer that focuses on supporting the growth of renewable energy and building a carbon-free world by developing PV technologies and enhancing efficiency. Our team was tasked to promote Phono Solar’s latest Solar Module, the DRACO N-type.
Challenges
- Reach the target audience in alignment with the client marketing campaign.
- Select the newsletter that the client’s ad fits with its topics.
- Select the proper time and date to release the newsletter to ensure the highest engagement.
Our Approach

Prepare the Artwork needed for the Ad and test its viability for the newsletter.
Select a suitable audience group to reach via the newsletter who would be interested in and interact with the ad.


Add a custom URL with specific UTM for traffic tracking.
Select the November Newsletter and send it at 7:30 a.m. (GST), ensuring it is at the top of every receiver’s inbox.a
Result
Location
Top section of the newsletter
Received by
Open rate
Click through Rate (CTR)

Yulia Li, Sr
Hi Solarabic
Just wanted to say thanks for putting together such a well-organized webinar. Everything ran so smoothly, really impressive! Thanks again for all the hard work!