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2016 Residential Solar Online Marketing
Benchmarks Report

This 23-page report surveys the online marketing practices of the 154 largest residential solar installation companies in North America, as ranked by Solar Power World. It examines companies’ marketing practices in three broad areas:

  • Use of technologies, such as content management systems, marketing automation platforms, email marketing tools, Google Analytics, and live chat functionality
  • Website performance, such as whether the site is responsive, search engine optimized, and how quickly it loads
  • Use of blogging, social media properties and review sites

With this report, solar installers can benchmark the level of sophistication and success of their online marketing efforts.